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Coming up with hours of engaging digital signage content can feel like a massive challenge. So here are 30 examples of good content for digital signage to take inspiration from.
At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again.
But with the flexibility of scheduling and real-time editing in ScreenCloud, all you’ve got to worry about is what you want to show. So here are 30 good examples of digital signage content to inspire.
Sometimes you don’t need to reinvent the wheel. You may already have great content that you can repurpose on your digital signage screens.
The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content.
Showing social media feeds on your digital signs can help pair your online reputation with your offline one, building credibility and helping customers buy into your brand.
Some of the apps you can use to share your social media feeds to screen include:
Walls.io offers a unique feature to showcase sponsored ads from brands you partner with. This feature is called Sponsored Posts, and they are special posts on your social wall that aren’t filled with regular social content from your sources. Instead, you can upload specific images (or videos or just text) that you want to display there and have it show up on your wall in regular intervals.
The main function of Sponsored Posts is to make money by offering ad placements to sponsors. Tomorrowland, for example, made sure that their sponsors received a prominent advertisement space on the festival’s official social feed.
However, these posts are a versatile tool that can be used in various other ways as well. Make sure to check out their guide How to Use Sponsored Posts on a Social Wall.
You can show your website (or any URL in fact) on a screen by simply adding it into the Links section on ScreenCloud Studio. This can then be added into a Playlist.
Customers are 10 times more likely to observe dynamic digital signage content than static messages, which makes video the perfect content form; it’s also usually screen-ready in 16:9 format. Video to share on digital signage could be your showreel, a new demo video, or a customer caught on screen talking about how great you are. Add to your screen playlist either by direct upload or through an app such as YouTube or Vimeo.
ScreenCloud supports pretty much any image formats, including JPEG, PNG and GIF, so you can upload images from company workshops, events, product showcases - anything you like really. Create your own image showreel within a Playlist simply by uploading the images, setting the duration of each one and then leaving them to play.
You can also pull images from an app like Dropbox Gallery app, which makes uploading new image content even easier.
If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen. Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.
Most of us have a preferred news site or newspaper we turn to when we want to find out what’s going on in the world. That’s why we’ve created apps that cover many of the most popular news sites including Aljazeera news, CNN news and ESPN.
Add a news app to your digital signage playlist and you’ll always be up to date with the latest headlines. Your customers will sip their coffee longer, your guests will loiter in your reception hall.
As well as general news you can make your digital signage even more specific. RSS feeds are the gateway to unlocking any content you like, from Buzzfeed to your company blog to specialized news from your niche.
If you’re a TechCrunch fan (and let’s be honest, who isn’t) we’ve even created a TechCrunch app for you.
Most content marketing decays over time. But apps that show you weather, stocks and currency in real time do not.
We’ve found these three apps to be among our most popular as they appeal to almost all audiences - we even have one of our schools using them to help students brush up on their economics.
This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.
Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.
An awesome digital menu board example at our buddy’s Mario’s Pizzeria
This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.
Check out our guide on how to set up a digital menu board if you need any help getting started.
Try all you like, but the most powerful marketing doesn’t come from your expensive campaigns; it comes from your customers.
Add your reviews from sites like TripAdvisor and Yelp on your screen and share them with other customers. This is great for enhancing sales, and also customer engagement.
Data-driven companies are more likely to succeed – because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. Historically this data hasn’t been shown on screens due to security fears, which is why ScreenCloud developed Dashboards.
It’s a big and important topic, so have a read of our blog on how to create secure dashboards here.
If you have a product, gaining visibility over feature development, customer number or what the future holds is kind of central to your work. That’s why pulling project management insights from Jira, Trello or your favorite project management tool and sharing them through digital signage in your office helps everyone to stay on the product pulse.
We love Slack at ScreenCloud. Like many startups, it’s how we do about 90% of our communication. So when a room’s really crucial to what we do, like our #praise room, we share it on our digital signage screens. This is made really easy with the Slack app.
Digital signage is a great canvas for all of your sales, small or large. Share real-time sales messages, promote offers and encourage customers to buy when the price is right. These can be easily created in Canvas.
How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some non-obvious benefits of wayfinding in retail.
As well as advertising your own content, digital signage is a great method for selling advertising space within your building or store. Simple Playlist setup means you can schedule specific advertising slots, upload sponsored content between your own notices, or have dedicated days or areas where only advertising is shown.
How Tree House uses digital signage for tenant communications and partner advertising.
If travel is essential to your customers or employees, then sharing a live travel information board is a great use of your digital signage. As you can see here, this provides up to the minute travel details on buses, trains and trams for your local area.
Adding a dedicated screen to travel information in your office by the exit is also a great addition to your internal comms and employee engagement strategy.
User generated content is a goldmine of free marketing material. This could be reviews, social media feeds or customer quotes. Tools like Walls.io and Taggbox can help pull UGC from social media platforms while giving you moderation controls and the ability to only show posts with certain hashtags or mentions.
The benefit of digital signage over static signage or printed pamphlets is that it can be updated in real-time and pushed out instantly. This gives you the power to update signs with last-minute offers or promotions on items that are low in stock.
MonLeisure uses some of its digital signage screens to push real time promotions, like an after school offer or a meal deal.
Imagine having a method of internal communication that allowed you to broadcast to your entire company, at the click of a button… That’s exactly what ScreenCloud Broadcast can do for you. This makes it easy to share company broadcasts that go out to all screens simultaneously with news, praise or health and safety announcements. Broadcast can securely live-stream meetings or announcements to screens in your office, and also onto the mobiles or desktop screens of remote or deskless workers, making sure everyone gets the news.
Digital signage can be used in retail to show-off in-store promotions and increase the number of customers who take up offers as soon they’re available. Couple posters with reviews, user-generated social media content and ads to really drive your brand home.
SOLETRADER uses digital signage to share the company’s Instagram feed, promoting more discussion and helping customers to see its shoes out in the world.
Who doesn’t love an inspirational quote? Using digital signage to share motivational quotes works in almost any scenario. In the ScreenCloud office, we even share quotes of things our Founders have said to keep the team inspired and uplifted.
In churches, sermon timetables, sermon quotes and hymns are both ways you could use digital signage to attract and retain more members to your sessions.
One of the digital notices created by our customer Pflugerville Church.
Everyone likes to see where they are in a leaderboard, whether that’s in sales or counting reps in the gym. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly, as shown below.
Staff recognition by Bonusly.
In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. Create a poster using Canvas and add a QR code to link through to a competition landing page.
Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people. For (planned) fire drills, you can schedule the alert to pop up on your screens, otherwise, have a template at the ready to push live should you need to display it in the moment.
Ever had a bad meeting room experience? Someone waiting awkwardly outside? Knocking before you’re finished to ask ‘how long’? Same. It’s why using small screens, iPads or tablets you have laying around is an awesome use of digital signage. We wrote more about how to set this up here.
Companies with fast growth will know the pain of getting to know employees, when there seems to be more new people arriving faster than you can say “All hands”. It’s why the Meet the Team app is a fast and easy way to upload employees, old or new, and show them off to all of your team.
If you work in an art gallery or somewhere you want to show off work, then digital signage is a great way to showcase photos, videos or actual designs of something special you’ve been working on.
Connecticut Public Learning helps its students to see their work in the real world, via digital signage screens on campus.
Of course digital signage can always be used to create a pretty picture, but when it’s seriously useful, that’s when it makes the biggest difference. Digital signage is increasingly being used to facilitate and improve internal communication strategies. From sharing company notices, to key information and reinforcing health and safety training messages, so that they’re always seen.
ScreenCloud customer Granger Waste Services using digital signage to share important internal messaging
Now that you have so many ideas about how to create content and how easy it is to get it up on your screen it’s time to get started. Try our 14-day free trial - we can’t wait to see what you create.
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